1. The superior performance of LED light source will cause the large circulation product attributes of some lighting fixtures to cease to exist. It can be seen from the various market activities of international brands Philips, Osram and GE that the concept of consumer lighting products will be accepted by the industry. LED light source and power supply technology cannot be characterized in the short term, and it is difficult to establish industry standards. Based on industry competition, LED light source products (such as bulbs, lamp cups, PAR bulbs, plug tubes, etc.) will not be interchangeable in the brand, and the cost of interchange is too high. The traditional industry rules for light source products will not Re-existing, integrated and modular luminaires will become more and more popular. With the improvement of urbanization and consumption level, the general lighting products of light source products will decline in the domestic market. In the future, such products are mainly used in decorative lighting fixtures and special differential functions, such as retro bulbs and crystal lamps. Matching tips and so on.

2, the industry quality brand manufacturers and small and medium-sized manufacturers of product line planning will be opposite. The application of the products will be further subdivided, and professional luminaire manufacturing artisans and merchants focusing on sub-applications will continue to emerge in various segments. Well-known brand manufacturers will continue to expand their product lines and increase customer promotion in segmented applications. Small and beautiful, self-created creative design capabilities, deep research on the application of pain points, artisan SMEs or pseudo-technical small and micro enterprises will reduce the product line, occupying customers in the segmented application field with higher quality and cheaper products and fast and high-quality service. Manufacturers and merchants with inferior and low-priced currency products will become more and more difficult to survive.

3. With the change of consumer groups, future personalized products, customized products, concept products, low-maintenance products, special-function products, etc. will be popular. This will test the problems of small and medium-sized manufacturers' product delivery inventory, production cost, differentiation, etc., as well as the integration of product customization and standardization of brand manufacturers. Product end competitiveness requirements can be more tough and outstanding, so as to slow down the pressure of marketing.

4. Full access to the era of mobile Internet, the market promotion and communication methods will also change, and even change. The Internet has not changed the commercial nature, but has changed the consumer groups and consumption habits of lighting fixtures too much. Productism is the origin, consumer insight is the focus, and Internet socialization is the fulcrum. The marketing of excellent products will undergo essential changes, based on the social and commercial value of different architectural spaces and the preferences of individual consumers, to conduct precise marketing or community communication. The traditional promotion, price reduction promotion, salesman sweeping the streets, real estate small ads, conference activities and other marketing methods will become smaller and smaller.

5. There will be more and more cross-border enterprises in various industries. The cross-border and cross-border products will lead to the upgrading or disappearance of some traditional lighting products, such as kitchen lights and grille lights, which may die out. Capital and cross-border giants have infiltrated the industry and even spawned a new industry or industry, such as whole-house integration, smart home, and corporate travel lighting. Some excellent all-platform service providers will reverse osmosis or control entity manufacturers and merchants, and have a drainage or diversion effect on the sales channels of the lamp dealers, such as home service.

6, the excellent manufacturers and merchants in the lamp dealers will be more closely value matching. The mutual trust between manufacturers and merchants is increasingly based on the consensus of corporate culture, brand and product values. There may even be a situation in which merchants monopolize small and beautiful product sales channels, and traditional purely profit-driven vendor cooperation is becoming more and more diminished. In the era of mobile Internet, under the new business environment of new information dissemination, new normal economy, new social way, etc., in the era of industrial upgrading, overcapacity, strict administrative supervision and diverse consumption channels, information is becoming more and more symmetrical. The demand for services is becoming more and more accurate, and the lighters of inferior products and services will be eliminated. Lighters who are able to continuously innovate products and improve their services will stand out in the industry.